Jiaozuo brake

Premier Li Keqiang has repeatedly emphasized the building of China's well-known independent brands in his government work report. fifteen billion eight hundred and thirty-eight million nine hundred and seventy-one thousand eight hundred and seventy-two

On June 10, 2016, the General Office of the State Council issued the "Opinions on Playing the Leading Role of Brands to Promote the Upgrading of the Supply and Demand Structure". The proposal to establish "China Brand Day" is heartening, and it is also officially proposed by the State Council at the national level. At the same time, the Opinion emphasizes vigorously promoting well-known domestic brands, telling the story of Chinese brands well, and improving the influence and recognition of domestic brands. Encourage television and radio stations at all levels, as well as print and online media, to arrange independent brand public welfare promotion during important periods and pages.

At the 5th China Brand Economy (Shanghai) Forum, Zhang Feng pointed out that brand building is an important force in promoting the high-quality development of the manufacturing industry. The Ministry of Industry and Information Technology actively implements the spirit of the 19th National Congress of the Communist Party of China and the requirements of the government work report, closely revolves around the construction of a strong manufacturing country, and regards improving the supply quality of raw materials, equipment manufacturing, and consumer goods industries as the focus of deepening supply side structural reform, To support intelligent manufacturing and green manufacturing as the direction of high-quality development, and to strengthen comprehensive quality management and brand building as an important means to promote the high-quality development of the manufacturing industry, we will deploy and carry out industrial quality brand building work. Zhang Feng proposed that the Ministry of Industry and Information Technology will increase support for quality brand building in the implementation of high-quality development strategies, and continue to deepen the implementation from creating a good market environment, playing the role of enterprise entities, and improving the public service system.

At the Electronic Information Industry Sub Forum of the China Brand Development International Forum, Zhang Feng stated that information consumption is one of the emerging consumption fields with active innovation, rapid growth, and extensive radiation, playing an important role in driving domestic demand, promoting employment, and leading industrial upgrading. In recent years, the Ministry of Industry and Information Technology has thoroughly implemented the deployment requirements of the CPC Central Committee and the State Council, and has issued a series of supporting policies such as the Three Year Action Plan for Expanding and Upgrading Information Consumption (2018-2020), focusing on the key tasks of upgrading Information infrastructure, enhancing industrial supply capacity, cultivating emerging consumer demand, improving public service level, and improving the information consumption environment, to firmly promote the implementation of various tasks. Next, the Ministry of Industry and Information Technology will take the people's desire for a better life as its goal, accelerate the improvement of industrial supply capacity, create a good consumption environment, continuously stimulate market vitality, further unleash consumption potential, promote the expansion and upgrading of information consumption to a new level, and achieve a new balance between supply and demand at a higher level, higher level, and deeper level.

Brand is a common pursuit of producers and consumers, a direction for upgrading supply and demand sides, and an important manifestation of the comprehensive competitiveness of enterprises and even the country. Strengthening brand building is conducive to promoting the transformation of Economic power into an economic power, meeting people's needs for higher level Material culture, promoting Chinese culture and improving Chinese brand image. Developing a brand economy is guided by new development concepts, comprehensively improving factors such as quality, innovation, integrity, culture, talent, marketing, and environment that affect brand development, promoting industrial structure adjustment, promoting economic transformation and upgrading, and laying a more solid foundation for realizing the Chinese Dream of the great rejuvenation of the Chinese nation